What we do
Six practices, deliberately narrow.
Strategy and transformation for life sciences. We are not a full-service firm and do not intend to be — a two-person practice claiming eighteen capabilities is describing an ambition, not a service.
01The six
PULSEStrategic foresight
Horizon scanning and scenario design, carried through to a decision somebody records.
Most foresight ends in a document nobody acts on. PULSE ends in a position.
ATLASLandscape & ecosystem
Markets, players and white space — mapped once, kept current, and yours to query.
Landscapes get rebuilt every time somebody needs one. ATLAS builds structure your team can re-run.
LEXLaunch excellence
T-180 readiness through to steady state, with the decisions recorded as they are made.
Launch reviews report status. LEX reports what fails first under pressure, ranked and owned.
BEXBrand excellence
Positioning, segmentation and omnichannel, built on evidence rather than on a workshop.
Awareness is comfortable to measure. Preference is not, and it is what moves prescribing.
CIXCompetitive intelligence
Signal separated from noise, with every source graded so you know what you are trusting.
The information layer got worse. CIX grades what it cites and names what it could not verify.
APEXOperating model transformation
Rebuilding how a function works, with the capability transferred rather than rented.
Most AI programmes produce pilots, not capability. APEX is judged on what changed downstream.
Any of these can be bought at any depth — a short first engagement, a bounded project, a programme, or a multi-year transformation. The practice is what the work is about; the depth is how far you go.
02Where we stop
What we don’t do, and won’t pretend to.
We do not run pharmacovigilance, quality systems or supply chain. We do not produce GxP work products with machine assistance, and we do not write content you file with a regulator — your regulatory team writes that, and we make sure the evidence underneath it holds.
If the question you arrive with is not one of the six above, we will say so on the first call and tell you who is better placed. That is a faster answer than most firms will give you, and it costs nothing.